‘Soft health’ and candy’s role

‘Soft health’ and candy’s role

At this month’s State-of-the-Industry Conference organized by the National Confectioners Association, several speakers reinforced the health and wellness trend as it applies to confections and snacks. At an early morning supplier member meeting featuring executives from Mondelez International, it became clear that this multinational’s focus rests on “well-being snacks.” 


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