Playing with portions and price: Manufacturers need to 'downsize smartly', says researcher

Playing with portions and price: Manufacturers need to ‘downsize smartly’, says researcher

For consumers, higher prices are fair game but smaller portions are not, says one food marketing researcher who is urging manufacturers to downsize smartly: “Some food companies act as if they are in the energy business, selling always larger volume of calories. They should move from product volume to customer value.”


Source: Playing with portions and price: Manufacturers need to ‘downsize smartly’, says researcher

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