Mastic and mojito: Innovating in the Middle East’s ‘reshuffled’ gum market

Mastic and mojito: Innovating in the Middle East’s ‘reshuffled’ gum market

Lebanese company Master Chewing Gum & Candies has introduced a gourmet gum brand in unconventional flavors such as mojito as it looks to seize on the Middle East’s changing gum market.


Source: Mastic and mojito: Innovating in the Middle East’s ‘reshuffled’ gum market

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