Happiness factor: Emotional benefits are top chocolate sales drivers, says Mintel

Happiness factor: Emotional benefits are top chocolate sales drivers, says Mintel

Chocolate has been tied to improved brain function, enhanced energy, and other health benefits, but confectioners will be better served by leveraging chocolate’s emotional connections, according to a recent report by Mintel.


Source: Happiness factor: Emotional benefits are top chocolate sales drivers, says Mintel

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