Gum in developed markets needs a boost, Mintel analyst warns

Gum in developed markets needs a boost, Mintel analyst warns

As gum manufacturers are battling the sluggish category growth by developing new and bold flavors, some makers have gone in the other direction: Innovating the texture, according to a recent blog post penned by Mintel’s director of insight on food and drink, Marcia Mogelonsky.


Source: Gum in developed markets needs a boost, Mintel analyst warns

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