Fair Trade USA label gains recognition as sustainability becomes 'non-negotiable' for confectionery shoppers

Fair Trade USA label gains recognition as sustainability becomes ‘non-negotiable’ for confectionery shoppers

Collaborative research by Fair Trade USA and Natural Marketing Institute (NMI) suggests 59% of consumers  recognize the Fair Trade Certified label, compared to 38% in 2012.


Source: Fair Trade USA label gains recognition as sustainability becomes ‘non-negotiable’ for confectionery shoppers

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