E-commerce the ticket to Millennial candy and snack sales: Analysts

E-commerce the ticket to Millennial candy and snack sales: Analysts

Confectionery and snack companies should up the focus on e-commerce sales in 2017, even though the online channel represents 1% of overall CPG sales volumes, say analysts at IRI and Barkley.


Source: E-commerce the ticket to Millennial candy and snack sales: Analysts

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