'Win the screen': Mondelēz global e-commerce director shares online retail tips

‘Win the screen': Mondelēz global e-commerce director shares online retail tips

Online impulse purchasing is about knowing your shoppers and making an offer that “would speak to them at exactly the moment that they’re on that webpage,” says Mondelēz’s global e-commerce director, Neil Ackerman.


Source: ‘Win the screen': Mondelēz global e-commerce director shares online retail tips

Bitter feud: Sweetener industry says review accusing it of bias is itself biased

Bitter feud: Sweetener industry says review accusing it of bias is itself biased

The International Sweeteners Association (ISA) has rejected the findings of a review which found industry-funded research into artificial sweeteners to be skewed in favour of industry as “misleading and biased”.


Source: Bitter feud: Sweetener industry says review accusing it of bias is itself biased

Top 10 US gum brands: Ice Breakers, Mentos and Project7 outshine declining market

Top 10 US gum brands: Ice Breakers, Mentos and Project7 outshine declining market

The US sugared and sugarfree gum market continues to decline, but Hershey, Perfetti Van Melle and Project7 have made gains and are putting pressure on the leading players.


Source: Top 10 US gum brands: Ice Breakers, Mentos and Project7 outshine declining market