GUEST ARTICLE: #SayItWithPepsi or #SmileWithACoke? Have you trademarked your hashtag yet?

GUEST ARTICLE: #SayItWithPepsi or #SmileWithACoke? Have you trademarked your hashtag yet?

You can trademark words, phrases, symbols and designs, so what about #hashtags? It’s relatively new territory in the world of intellectual property law, but it’s well worth doing, say Rebecca Cross and Allison Hagey at law firm BraunHagey & Borden LLP.


Source: GUEST ARTICLE: #SayItWithPepsi or #SmileWithACoke? Have you trademarked your hashtag yet?

Healthy snacks growth outpaces overall food and beverage market

Healthy snacks growth outpaces overall food and beverage market

“Free from” claims and private-label sales are driving growth in the healthy-ingredient snacks market, and granola and breakfast bars are rising stars in the stagnant breakfast category, says a new report by Packaged Facts.


Source: Healthy snacks growth outpaces overall food and beverage market

Plain confectionery packaging a heavy-handed response to health concerns

Plain confectionery packaging a heavy-handed response to health concerns

Legislating for tobacco-style plain packages for confectionery is a disproportionate response to the obesity crisis and strips companies of valuable trademarks, writes the Institute of Economic Affairs’ head of lifestyle economics.


Source: Plain confectionery packaging a heavy-handed response to health concerns

Warning: Health is not the top factor motivating functional food purchases

Warning: Health is not the top factor motivating functional food purchases

An Italian consumer survey has revealed the factors motivating functional food purchases. The researchers said health function was just one reason on the list, and manufacturers would do well to note this.


Source: Warning: Health is not the top factor motivating functional food purchases