Nestlé and Google launch KitKat QR code in response to ‘the evolution of how consumers enjoy their breaks’

Nestlé and Google launch KitKat QR code in response to ‘the evolution of how consumers enjoy their breaks’

Nestlé has partnered with Google to launch QR codes on its KitKat packaging which allows consumers to watch YouTube videos when they take a break.


Source: Nestlé and Google launch KitKat QR code in response to ‘the evolution of how consumers enjoy their breaks’

Back into the roots: Just Born establishes sales partnership with French premium chocolate brand

Back into the roots: Just Born establishes sales partnership with French premium chocolate brand

Just Born Quality Confectionery has established a sales partnership with French premium chocolate brand, Cemoi, while the company has recently been busy adding new flavors to its power brands.


Source: Back into the roots: Just Born establishes sales partnership with French premium chocolate brand

Raise your glasses: the winners of the Most Innovative New Product Awards

Raise your glasses: the winners of the Most Innovative New Product Awards

The National Confectioners Association (NCA) unveiled and gave awards to the “most innovative candy and snack ideas, concepts and products” at the annual Sweets & Snacks Expo this year in Chicago.


Source: Raise your glasses: the winners of the Most Innovative New Product Awards

Trendspotting at 2016 Sweets & Snacks Expo: Awake Caffeinated Chocolate grows functional product portfolio

Trendspotting at 2016 Sweets & Snacks Expo: Awake Caffeinated Chocolate grows functional product portfolio

Awake Caffeinated Chocolate continues to lead in the functional chocolate product category with its chocolate bar that contains a full serving of caffeine without a detectable caffeine taste.


Source: Trendspotting at 2016 Sweets & Snacks Expo: Awake Caffeinated Chocolate grows functional product portfolio

Multinational firms sell poorer quality (but more expensive) food to Eastern Europeans

Multinational firms sell poorer quality (but more expensive) food to Eastern Europeans

Multinational food firms are manufacturing poorer quality, unhealthier (but sometimes more expensive) versions of their trademarked brands for the Eastern Europe market, says the Czech Republic, which wants to see EU legislation to protect consumers. It’s ‘ethically problematic but not illegal’, say experts – so can anything actually be done? 


Source: Multinational firms sell poorer quality (but more expensive) food to Eastern Europeans